In pursuit of comfort, natural elegance & mindful luxury.
A capsule collection of 100% Merino knitwear creating timeless silhouettes showcasing the pinnacle of what can be achieved with Merino. We hold the Butterfly Mark powered by Positive Luxury confirming our ethical and sustainable ethos. We believe in giving back so 10% of our profits go to causes we care about. We are slow fashion, so our collection of Sweaters & Cardigans comes with a lifetime's guarantee of complimentary repairs to any minor damage which might befall your garment(s). We call it the Flock Promise.